Perhaps, the fact that the location of the outlet is rather out of place balanced this post of publicity charity.
It's located at the 2nd floor, along the row of burger king and yoshinoya (Yes, i noticed, publicity for them too.) at 1 Utama shopping complex. Yet, the contribution from the nearby outlet at The Curve seem to do a good job. Despite the drawback of the location, many PJ folks would identify the trademark with haste.
My,my, i just realized it is rather difficult to find the logo on google.com ..
Anyhow, here it is,
By the way, this wasn't taken from google ..Yup, the current all time frenzied donut.
Me and Gary still can't comprehend the sudden craze of PJ folks over these donuts.
Yet, if you observe close enough on the image above, you will seem to notice a rather unfamiliar phrase beneath the logo,
Was Big Apple's slogan - "Always Fresh Always Tasty"?With the power of an index finger, the truth is revealed,
And with decent skills of peeling stickers ..
Well, well.. what do we have here?
In this sort of scenario, a few speculations can be made..
1.) The Owner of Big Apple was a secret admirer of PappaRoti franchise and wanted to give tribute to the Cafe in disguise.
2.) The factory that was responsible for printing the paper bags of Big Apple messed up with their order along with PappaRoti. Instead of reprinting, they decided to cut their loss by producing Big Apple stickers and paste them over the PappaRoti paper bags.
3.) Rotiboy was obedient and did not follow PappaRoti's footsteps.
4.) It's a peel and win contest, who finds the Pappa first wins a life time supply of donuts!
As far as i'm concerned, these paper bags was distributed at the 1utama outlet. Yet, honestly speaking, it would be a horrible decision to cut cost by distributing such bags for the trade of branding power.
I strongly believe, you can never find Starbucks doing anything like that.
Bear in mind,
They are hoping into the bandwagon too .. as in the frenzy. Big Apple better treat their branding power lightly, although i have yet to see any J.CO donuts within my sight.Last but not least,
You better start buckling up, stale and empty filled donuts won't bring you far in the competition. The days where i had joyful childhood memories of dunkin donuts seem to be erased . .Pardon me for the absence of mouth watering images of donuts. Due to the fact that my pockets are not filled with any green by posting this post up, this is as much as i will go.
Thank you for your time.
God bless, cheers.
1 comment:
Eh, LOL. I think it's just a matter of preference where donuts are concerned. For some reason Dunkin' Donuts just doesn't seem to cater so well to Asian tastes as it does to Western tastes? Because frankly, I find the quality of their donuts here similar to the quality of the donuts back home. It's probably just the hype la. I mean, their slogan is AMERICA RUNS ON DUNKIN. Not MALAYSIA RUNS ON DUNKIN.
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